According to Antara Kundu (Marketing Head, The Body Shop India), “consumers are now more aware than ever about their consumption patterns as well as the toll it takes on the environment. There is a larger discussion unfolding in conference rooms around the globe, and current practices are being put under a scanner. We are noticing that customers don’t mind spending more on brands that are kinder to the environment, as they are glad to be a part of initiatives that believe in sustainability and guilt-free indulgence.” |
